Something for Everyone
Whether you’re just exploring veganism, living it day to day, or actively advocating for animals, you’ll find resources here to meet you where you are—and help you go further.
Vegans, we have your back
We empower people to engage others in confident, informed conversations about veganism and animal ethics. Our structured briefings provide clear talking points and thoughtful responses to common objections—so you’re never left without words.
After your conversations, you can send friends here for reliable citations, deeper insights, and further exploration.
By providing a trustworthy, fact-checked resource, we support everyone from the veg-curious to everyday vegans and dedicated activists. Our briefings are concise and focused—not lengthy essays—and include practical advocacy tips.
Select briefings are enhanced with videos, slides, flashcards, and infographics—resources designed especially to support those engaged in more intentional outreach.

Vegans, We Have Your Back
Whether you’re just exploring veganism, living it day to day, or actively advocating for animals, you’ll find resources here to meet you where you are—and help you go further.
We empower people to engage others in confident, informed conversations about veganism and animal ethics. Our structured briefings provide clear talking points and thoughtful responses to common objections—so you’re never left without words.
After your conversations, you can send friends here for reliable citations, deeper insights, and further exploration.
By providing a trustworthy, fact-checked resource, we support everyone from the veg-curious to everyday vegans and dedicated activists. Our briefings are concise and focused—not lengthy essays—and include practical advocacy tips.
Select briefings are enhanced with videos, slides, flashcards, and infographics—resources designed especially to support those engaged in more intentional outreach.

Our Briefings…
Our briefings are written for a general audience but in a manner useful for advocacy. They are consistently structured and to the point.
Some provide additional content for advocacy and outreach.
By providing briefings on a wide range of topics, this site will be a comprehensive resource for the veg-curious and vegans alike.
We’ve only just begun.
Learn about our three-year plan.
Structured Briefings on Animal Ethics and Veganism
Our briefings are written for a general audience but constructed in a manner useful for advocacy. They are consistently structured, succinct, and to the point.
Selected briefings will provide additional content and media for advocacy and outreach.
Our plan to produce briefings on a wide range of topics will make this site a comprehensive resource for veg-curious visitors and the vegan community.
We’ve only just begun.
Learn about our three-year plan.

What Makes Us Unique
A Knowledge Base
Our topics are organized in a hierarchy, allowing you to quickly find the information you need. Top-level sections include:
- Core Briefings
- Objections
- Ethics and Philosophy
- Animals and Exploitation
- Environment
- Human Health
- Advocacy
Structured Briefings
Our briefings use consistent top-level headings with concise bullet points for easy reading. Headings include:
- Context
- Key Points
- Counterclaims
- Supplementary Info
- Further Study
- Advocacy Resources
- Footnotes
Advocacy Resources
Selected briefings will also contain tools to help with advocacy. These include:
- Social Media Sharing Image
- Memes and Infographics
- Flash Cards
- Companion Videos
- Presentation Slides
- Advocacy Notes
Note: Media production lags text and is just getting underway.
Visitor Personas
Our Mission and Vision
To educate others on the devastating and far-reaching consequences of animal exploitation by providing and publicizing well-organized, consistently structured information, as well as guidance for taking action.
A world where informed choices lead to a more just and compassionate world, benefiting both human and non-human animals, and fostering environmental sustainability and healthier lifestyles.
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Fact Checking
We use unaffiliated, paid, credentialed fact checkers to maintain a high standard of independence, accuracy, and credibility. They hold degrees in writing, have specialized training in fact-checking, and undergo a credential verification process. Additionally, to minimize potential vegan bias and ensure a high level of trust, we require our fact checkers to be non-vegan.
A Word from Our Founder
“I have spent years traveling across the United States, volunteering at outreach events, working festivals, doing tabling, and giving talks.
“During that time, I have had literally hundreds of conversations on veganism and animal rights, answering objections and covering various topics.
“It was from these direct experiences that I envisioned the concept for this site. This is the site I wanted then, and from conversations with other activists over the years, I know that the need for this resource is real.”
Since I started developing this platform, it has been refined and tweaked many times based on feedback from my advisors. Thanks to everyone who contributed.

Frequently Asked Questions
Testimonials
Workflow
Each briefing is a production in itself, which can involve not just research, writing, and editing, but also the creation of videos, flash cards, slides, memes, and infographics.
Note: The types of media included in each briefing will vary.
