About vBriefings - vBriefings

Something for Everyone

Whether you’re just exploring veganism, living it day to day, or actively advocating for animals, you’ll find clear, accessible information to help you explore, learn, and grow.

If you’re curious about veganism, these briefings offer a simple, welcoming place to start—answering common questions about animals, ethics, the environment, and what it means to live vegan.

Vegans, We Have Your Back

We empower people to confidently engage others in informed conversations about veganism and animal ethics by providing clear talking points and thoughtful responses to common objections.

After such conversations, you can send friends here for reliable citations, deeper insights, and further exploration.

Our fact-checked briefings are concise and focused—not lengthy essays—and all briefings include practical advocacy tips.

Select briefings are enhanced with videos, slides, flashcards, and infographics—resources designed especially to support those engaged in more intentional outreach.

Still evolving, the vBriefings platform has gone through multiple design prototypes and refinements, guided by feedback from a trusted circle of advisors.

Read about our Content Expansion Plan and see the Founder’s Bio.

A painting of three people talking while viewing a iPad.

What Makes Us Unique

A Knowledge Base

Our topics are organized in a hierarchy, allowing you to quickly find the information you need. Top-level sections include:

Core Briefings
Objections
Ethics and Philosophy
Animals and Exploitation
Environment
Human Health
Advocacy

Structured Briefings

Our briefings use consistent top-level headings with concise bullet points for easy reading. Headings include:

Context
Key Points
Counterclaims
Supplementary Info
Further Study
Advocacy Resources
Footnotes

Advocacy Resources

Selected briefings will also contain tools to help with advocacy. These include:

Social Media Sharing Image
Memes and Infographics
Flash Cards
Companion Videos
Presentation Slides
Advocacy Notes

Note: Media production lags text and is just getting underway.

Visitor Personas

The Veg-Curious

The veg-curious are intrigued by the arguments supporting veganism but are wary of misinformation.

They want a trustworthy, non-judgmental website that offers concise, logical, evidence-based information.

The Everyday Vegan

Everyday vegans sometimes find themselves confronting false information, answering specific objections, or defending their dietary choices.

They want a reliable website they can both use and send others to—a site that educates and provides credible sources.

The Advocate

Advocates have a passion for speaking out about the consequences of animal exploitation and are eager to improve.

They appreciate outreach tips, visuals to amplify their message, flash cards to help remember key points, and slides to craft the perfect presentation.

Our Mission and Vision

Mission

To educate others on the devastating and far-reaching consequences of animal exploitation by providing and publicizing well-organized, consistently structured information, as well as guidance for taking action.

Vision

A world where informed choices lead to a more just and compassionate world, benefiting both human and non-human animals, and fostering environmental sustainability and healthier lifestyles.

Fact Checking

We use unaffiliated, paid, credentialed fact checkers to maintain a high standard of independence, accuracy, and credibility. They hold degrees in writing, have specialized training in fact-checking, and undergo a credential verification process. Additionally, to minimize potential vegan bias and ensure a high level of trust, we require our fact checkers to be non-vegan.

GREG FULLER

A Word from Our Founder

“I have spent years traveling across the United States, volunteering at outreach events, working festivals, doing tabling, and giving talks.

“During that time, I have had literally hundreds of conversations on veganism and animal rights, answering objections and covering various topics.

“It was from these direct experiences that I envisioned the concept for this site. This is the site I wanted then, and from conversations with other activists over the years, I know that the need for this resource is real.”

Since I started developing this platform, it has been refined and tweaked many times based on feedback from my advisors. Thanks to everyone who contributed.

Greg Fuller’s Bio Page

Frequently Asked Questions

Non-violence
- We are non-violent in word, action, and thought.
Anti-oppression
- Although we focus on animal rights, we’re against all forms of oppression—not just speciesism.
- We recognize that the foundations of oppression are the same regardless of who is being oppressed.
Creativity
- Passion and effectiveness—together—create change. Every effective idea is welcome.
Education
- Those who don’t know can’t do better. Let’s inform.
Factual accuracy
- The truth needs no embellishment.
Togetherness
- Our strength is our connectedness, numbers, and teamwork.
Respect for non-vegans
- Respect for animals doesn’t mean disrespect for humans.
Integrity
- We strive for honesty, ethical behavior, and accountability.

The name vBriefings reflects the organization’s focus on providing well-organized, fact-based resources for vegans and the veg-curious.

The “v” signals veganism to those familiar with animal rights and vegan advocacy. For others, it adds a layer of mystery—inviting curiosity without being overly obvious or triggering, while still affirming our connection to veganism.

“Briefings” emphasizes conciseness and consistent structure—these are not essays, casual blog posts, or random notes. What’s more, the word conveys a nonjudgmental, professional tone to a general audience, even though each statement is carefully worded to give advocates reliable talking points.

The combination feels modern, professional, and slightly tech-inspired.

vBriefings is also unique, with no major conflicts for a domain name, social media accounts, or trademark registration.

Taken together, these qualities give vBriefings a clear path to becoming a strong, recognizable brand—essential for the organization’s long-term effectiveness.

While we do consider ourselves an animal rights organization, we also care about the detrimental impacts of animal exploitation on humanity and the environment.

These causes are complementary, and here is how they relate:

There are multiple doors to veganism. One is the environmental devastation caused by animal agriculture; another is plant-based vegan diets’ ability to lower the risk of chronic disease. Once someone goes through either or both of these doors, they are often more receptive to the ethics of veganism.
Animal agriculture and those who benefit from it often promote disinformation on these topics. This disinformation keeps well-intended people from considering veganism. We need to counter that.

That said, we believe veganism is grounded in ethics, and that ethics provide the strongest argument.

Also, many vegans, perhaps the majority, are also environmentalists and health-conscious.

By promoting veganism, we help not only non-human animals but also humans and the environment that sustains us all.

At vBriefings, we favor the rights-based approach to animal ethics, but we also recognize that other ethical frameworks, if followed to their logical conclusion, could also lead to supporting the ending of all animal exploitation.

Also, note that the term animal rights is often used to describe a general concern for animals rather than rights-based ethics.

Because our focus is primarily ethical, we have no need to present veganism as the only path to good health. That said, we do work to correct misinformation that might lead someone to dismiss veganism unfairly—and we’re committed to not spreading misinformation ourselves.

There is scientific consensus that well-planned plant-based diets can reduce the risk of chronic diseases and offer health benefits.

But we don’t claim veganism cures everything. We use guarded language, are careful about who we quote, and try to avoid hyperbole and cherry-picking. Also, our briefings are fact-checked.

For our website to be most effective, it needs to offer briefings on a wide range of topics. We have identified over 100 topics to cover first.

Each briefing involves not only research but also writing, editing, and for some briefings, the creation of videos, flash cards, slides, memes, and infographics. That takes time.

Our briefings are designed primarily to support conversation and outreach, with language crafted to be spoken and shared easily.

Since it’s unlikely someone would reference images during a live conversation, we focus on clear, concise text.

That said, we do include images where helpful, and we often provide memes, infographics, and slides alongside some briefings for visual impact.

Content is being migrated from justiceforanimals.org to vBriefings and rewritten to meet current standards.

Once all the content is migrated, visitors to justiceforanimals.org will be redirected to vbriefings.org.

Testimonials

This is where you’ll add a testimonial quote from one of your students, clients, or readers to showcase your authority + social proof! Try to choose quotes that are similar in length to make them look good on the design!

Client Name

Job Title

Customer Name

Job Title

Raving Fan

Job Title

Workflow

Each briefing is a production in itself, which can involve not just research, writing, and editing, but also the creation of videos, flash cards, slides, memes, and infographics.

Note: The types of media included in each briefing will vary.

Donate / Contact / Subscribe

Your donation will help us fulfill our mission of providing clear, concise, and evidence-based briefings on a wide range of topics related to veganism and animal ethics, as well as accompanying videos, infographics, slides, and flash cards. Read about our Content Expansion Plan.

Note: vBriefings, Inc. is a 501(c)(3) nonprofit. EIN: 99-0669204.

Note: The name Givebutter is a takeoff on Give Better. They have no affiliation with the dairy industry.

Please contact us if you see a problem or have a suggestion. Your comments will be carefully considered.

We can be reached at:
team @ vbriefings.org